United Franchise Group (UFG) tapped into Revscale's AI-powered outbound and inbound agents to supercharge franchise development across its portfolio of brands, including The Great Greek, Transworld Advisors, Signarama, and others.
Key Components of the Revscale Solution
- Outbound AI Agent: Precision in Finding New Franchise Prospects
- Multi-Channel, Brand-Specific Outreach: The outbound AI agent leverages multi-channel outreach—such as LinkedIn and email—to identify potential franchisees tailored to each brand. Messaging is personalized to align with each lead’s interests, boosting relevance and engagement.
- Real-Time, Dynamic Messaging: Every connection is optimized for relevance and impact, with messages that adjust based on the prospect's responses. This tailored approach ensures authentic, brand-specific interactions that engage potential franchisees effectively.
- Consistent Lead Flow for Each Brand: The AI agent continuously refreshes prospect lists across UFG's various brands, providing each brand’s development manager with a steady stream of qualified leads. This ensures brand representatives are always working with a fresh pipeline of high-potential candidates.
- Multi-Channel, Brand-Specific Outreach: The outbound AI agent leverages multi-channel outreach—such as LinkedIn and email—to identify potential franchisees tailored to each brand. Messaging is personalized to align with each lead’s interests, boosting relevance and engagement.
- Inbound AI Agent: Automated Lead Engagement and Routing
- Immediate Lead Response: When an inquiry is received, the inbound AI agent immediately engages the lead, answering initial questions and qualifying interest based on each brand's criteria. This quick response helps capture and sustain interest, preventing leads from going cold.
- Automated Qualification and Routing by Brand: The inbound AI agent qualifies leads using data-driven criteria specific to each brand, including location, engagement, and interest level. Qualified leads are automatically routed to the respective brand development manager, allowing them to focus on high-priority prospects.
- Insightful Lead Tracking Across Brands: Each interaction is tracked, providing valuable insights into lead behavior for each brand. This data empowers development managers to refine strategies and tailor their follow-ups, improving the effectiveness of every engagement.
- Immediate Lead Response: When an inquiry is received, the inbound AI agent immediately engages the lead, answering initial questions and qualifying interest based on each brand's criteria. This quick response helps capture and sustain interest, preventing leads from going cold.
- Conversion Optimization with Brand-Specific Intelligence
- High-Value Lead Prioritization: The AI identifies high-potential leads for each brand, enabling UFG to allocate resources efficiently. By prioritizing promising prospects, brand development managers maximize conversion opportunities and accelerate franchise growth.
- Adaptive Performance Monitoring: With ongoing performance data, the AI adjusts messaging strategies in real-time, ensuring relevance and effectiveness. This adaptability keeps each brand's outreach efforts competitive and aligned with the evolving preferences of franchise prospects.
- High-Value Lead Prioritization: The AI identifies high-potential leads for each brand, enabling UFG to allocate resources efficiently. By prioritizing promising prospects, brand development managers maximize conversion opportunities and accelerate franchise growth.
Key Outcomes for Each Brand
- Enhanced Conversion Rates: The combination of tailored outbound engagement and immediate inbound responses has improved conversion rates across all brands. Leads are engaged quickly, maximizing the likelihood of converting into franchisees.
- Increased Brand Visibility and Recognition: UFG’s multi-channel approach has expanded visibility for each brand, establishing them as proactive and tech-forward franchisors. This heightened presence attracts more high-quality leads across the portfolio.
- Optimized Resource Allocation: By automating lead qualification and routing, the inbound AI agent allows development managers to concentrate on closing high-potential leads, increasing efficiency across all brands.
Brand-Specific Development Efforts
- The Great Greek: The development team leverages Revscale’s AI to consistently connect with high-quality prospects in the food service sector. The AI-powered outreach aligns with candidates interested in Mediterranean dining, creating a strong pipeline of potential franchisees.
- Transworld Advisors: With automated lead routing and intelligent engagement, the team effectively targets individuals looking to enter business brokerage and advisory services. This streamlined approach helps prioritize high-interest leads, driving efficient conversions.
- Signarama: The AI’s targeted outreach supports the growth of custom signage solutions by focusing on prospects in retail and service industries. The development team can concentrate on candidates with a genuine interest in signage, branding, and marketing.
- Fully Promoted: By using Revscale’s AI, the team manages a steady influx of leads passionate about promotional products and branding solutions. The AI helps narrow down candidates aligned with the brand’s focus, optimizing the lead-to-franchisee process.
- Venture X: The AI identifies and engages with individuals interested in co-working and flexible workspace solutions, perfectly aligning with Venture X’s brand ethos. The team is able to connect with entrepreneurs seeking opportunities in the growing co-working industry.
- Cannoli Kitchen: Automated outreach enables the team to engage potential franchisees passionate about food and hospitality, focusing on those aligned with the brand’s unique culinary offerings. This targeted approach strengthens the brand’s presence in the food franchise market.
- Graze Craze: The AI supports growth by engaging candidates interested in the catering and charcuterie sector. With a steady pipeline of qualified leads, the team can effectively expand the brand in niche food service markets.
- Office Evolution: In the flexible office space market, the AI identifies and connects with leads interested in providing professional office environments. This targeted approach enables the development team to efficiently engage with high-quality prospects.
- The Great Greek Mediterranean Grill: The AI-powered outreach aligns with candidates who value Mediterranean dining experiences. The development team can efficiently engage with high-potential franchisees who are passionate about bringing this concept to new markets.
- Transworld Business Advisors: For this advisory and brokerage-focused brand, the AI tool helps the team target prospects interested in business transactions and advisory services, streamlining the engagement process and enhancing conversion efficiency.
With Revscale's AI-powered outbound and inbound agents, UFG's brand development managers have been able to transform franchise growth across their diverse portfolio. Through personalized, brand-specific outreach and real-time engagement, each brand has gained the tools to attract, qualify, and convert franchisee prospects effectively. This AI-driven approach has established a new standard for franchise development, making UFG's brands more responsive, efficient, and competitive in the marketplace.